I had read stellar reviews of Aden + Anais muslin swaddle blankets on several mommyblogs before Arlo was born, so I splurged and bought myself a 4-pack from Amazon and was that ever a good idea. We LOVE these blankets. You can see we brought the monkey print one to the hospital for Arlo's birth and it became a feature in his hospital birth photos and therefore a keepsake. They are the best for swaddling wee babes tightly with warmth, but are very breathable. Perfect for winter and summer alike, I can't express enough how much we use them. Arlo is still wrapped in one every night and there's always one in the diaper bag. They also make great makeshift nursing covers on the go without leaving me sweating like mad on these 100+ degree days. They cost about $34 for a 4-pack, so an average of $8 a piece.
{photo courtesy of www.target.com}
We started using Aveeno natural oatmeal formula baby wash & shampoo when Lucy was just a few months old and fell in love. It seems less harsh than the Johnson & Johnson products and less drying on soft baby skin. It's also tear-free, and since it's a hair and body wash, it's all we use on our wee ones for years (until the girls' hair was long and ratty enough it needed separate intense conditioning treatments). I usually get it from Diapers.com when I order our Nature Babycare organic diapers and it's really not that much more expensive than other brands, around $5 for an 8oz bottle, and you can find it anywhere, like Target, Walmart or Walgreens.
{photo courtesy of www.diapers.com}
Another item we've been using since Alice was born over six years ago are these glass bottles from Evenflo. I freaked out about BPA in plastic bottles and started using these when our babies drank milk and we love them. My kiddos never drink more than 4 ounces at a time, so these little bottles are perfect. Some people are afraid of their babies/toddlers dropping the bottles and them breaking, but we've had them chucked across concrete and tile kitchen floors and never had one break at all. You can find these everywhere (again, Target, Walmart, etc.) and at just around $5 for a package of four, they are so inexpensive and worth it (sans BPA).
Something else we've had for over ten years and has been a life-saver is our Baby Bjorn front pack carrier in navy blue. All our babies have ridden close to our hearts in this device, and have viewed the world from the safety of our chests. Dr. Brown (the hubs) loves that it is unisex and easy to put on for daddies as well. It retailed for about $80 then (my dad bought it for us for a baby gift) and they are still pretty expensive, but you can also find barely used ones on craigslist and used baby stores for like $20. They hold up SO well, also. I know there are a million other kinds of baby carriers now, but this has remained a favorite of ours.